HAND PICKED: Chinese model Sui He has been named the newest face of the Shiseido Makeup line globally, and for Shiseido skin care and sun care in Asia. The 22-year-old was hand selected by Shiseido artistic director Dick Page, along with company executives. “Sui He is a beautiful woman, of course, but she is also graceful and intelligent with a sweet sense of humor,” said Page, who discovered He backstage during fashion week.

Hailing from Wenzhou, China, He was the first Asian model to open for Ralph Lauren during the fall 2011 season. She has since walked for designers including Chanel, Tom Ford, Oscar de la Renta, Alexander McQueen and Christian Dior.

This story first appeared in the September 10, 2012 issue of WWD. Subscribe Today.

“Sui He embodies Shiseido’s holistic sense of beauty,” said Hiroshi Maruyama, general manager of Shiseido’s international marketing department. “She seems to radiate a glow from within.” Shiseido’s global advertising campaign featuring He is scheduled to break in January 2013.