Harry Winston has opened in Houston. The jewelry house marks its 12th U.S. location with the unveiling of its new River Oaks District salon.

The unit will carry a full breadth of Harry Winston fine jewelry, watches and rare stones.

The brand already operates a boutique in the Highland Park Village of Dallas, Texas.

“One of our main priorities for Harry Winston is to continue bringing the brand to major cities around the world. As the fourth largest city in the U.S., Houston was a natural choice for our newest salon location,” Harry Winston chief executive officer Nayla Hayek said of the opening.

The opening of our Houston salon marks Harry Winston’s 12th location in the U.S., and our second in the state of Texas.  Our future expansion plans for the U.S. market include the opening of our first salon in San Francisco in early 2017,” Hayek added.

The store is meant to strike a visual balance between contemporary Americana and the brand’s classical retail elements — refined moldings, graphic tiled floors, et al. It measures 4,528 square feet.

River Oaks, an outdoor shopping mall, is also home to high-end jewelry retailers including Cartier, Chopard and Van Cleef & Arpels.