HARRY WINSTON TEAMS WITH AMFAR: Harry Winston is starting off the year in a charitable way. The fine jewelry company has partnered with amfAR, the Foundation for AIDS Research, marking the single largest corporate partnership in the foundation’s 30 years. “AmfAR’s history of hosting some of the world’s most prominent charity events to drive support for its pioneering work toward finding a cure for AIDS, mirrors the same philanthropic principles and beliefs the Harry Winston brand was founded upon,” said Nayla Hayek, chief executive officer.

Through the partnership, which will consist of a range of contributions, including direct financial support and in-kind donations, Harry Winston will serve as the presenting sponsor for amfAR’s 27 gala events that will take place over the next three years. With the company’s financial support, amfAR will enter new markets, beginning with its first-ever event in Hong Kong in March. The company will also support amfAR’s Countdown to a Cure initiative, which is aimed at developing the scientific basis for a cure for HIV/AIDS by 2020.

This story first appeared in the January 14, 2015 issue of WWD. Subscribe Today.

The first Harry Winston-sponsored amfAR event will be the organization’s annual New York City gala on Feb. 11. The event will honor entertainer Harry Belafonte, actress Rosario Dawson and photographer Patrick Demarchelier.

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