As Havaianas’ summer pop-up shop in the Meatpacking District shuts its doors for good on Sept. 30, the Brazilian sandal company is locking down something a bit more permanent: its first New York City retail store.

This week, Havaianas will open its new location, located in the heart of Times Square at 1588 Broadway. The 350-square-foot store will introduce the brand’s new interior format centered on bright pops of color, in addition to traditional Brazillian accents, such as a focal market table that recalls a traditional marketplace.

In addition to a large assortment of classic Havaianas flip-flips for men, women and kids, the store will feature an “Embellish Your Own Havaianas” section, where customers can customize their flip-flops with assorted charms and pins. The store marks Havaianas’ second permanent store on the East Coast, following an outpost in Paramus, New Jersey’s 1 Garden State Plaza. Other store locations include Huntington Beach, California, Miami Beach, and Flordia.

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