EXPANDING STATESIDE: Indian designer duo Hemant and Nandita have hit what they call “a benchmark”: being picked up by Neiman Marcus. Their collection will be carried in 20 Neiman’s stores this month, as well as on the retailer’s Web site. “We see it as a big opportunity,” said Hemant Lalwani, adding that it would also open the window for other Indian designers and help build their “label into a brand.”
He said the retailer will carry 1,200 pieces of the resort collection, ranging from tunics to short dresses and maxis and retailing for $220 to $430.
“The resort line gives us a huge scope for design,” said Nandita Raipurani, who oversees design for the brand, which was launched in 2009. The label, which often uses silks and had a recent collection with Neoprene with Indian prints, has worked with light cotton and embroidery for the resort collection, along with silk.
The brand, which has been sold in the U.S. at retailers such as Anthropologie for the last five years, also launched on Amazon in the U.S. in July with loungewear, including embellished sweatshirts, shorts and sweatpants, at prices ranging from $207 to $357.