LONDON — Hennes & Mauritz and London College of Fashion have unveiled their second collection of sustainable fashion.
As part of the collaboration, 33 teams of first-year students from the BA (Hons) Fashion Design and Technology Womenswear, and BA (Hons) Fashion Jewellery courses used recycled garments from H&M’s in-store collecting scheme.
“The challenge was to upcycle the donated garments that we have from our stores into new creations using innovative techniques, design and styling,” said Catarina Midby, H&M’s U.K. and Ireland sustainability manager. “We thought, why not get the students to use their creativity, because they are the next generation and some of them will be designers in H&M.”
Professor José Teunissen, dean of the London College of Fashion’s Design School, said: “We at LCF really try to do more with sustainability, it is such an important issue that we really have to address.”
The 10 winning teams — eight who made garments and two who made jewelry collections — are being showcased in five different H&M windows around London to raise awareness for the need of more sustainable practices in fashion.
One of the winning teams said they took inspiration from Kazuo Ohno, a Japanese dancer and choreographer.
“We thought about the fabrics first, we used denim and white jersey because we knew there would be a lot, and then we had to make it work with the inspiration that LCF gave us,” said student Margot Didier Deren.
Her team invented a technique that involved fusing two fabrics together to make a new one.
The panel of five judges looked at how well the groups collaborated and incorporated sustainability in every part of the making process.
“The young generation is really on board with sustainability and from a customer perspective you want the company you buy from to be responsible, you want to know that people and the environment are treated in a good way in production,” Midby added.
“The goal is that everything we produce should be from sustainable materials. It isn’t a time-bound goal at this point, but we are increasing sustainable materials.”