new Hermès Apple Watch

SMART THINKING: What goes around comes around at Hermès: The brand has lifted a Robert Dallet-designed archive Équateur Tatouage scarf print from 1988 for a new limited-edition Single Tour band for its Apple Watch collection. The launch – ahead of the holiday season – is the first printed Apple Watch strap for the house.

The handcrafted band is designed to be worn with any of the Hermès and Apple-designed watch faces based on the iconic Clipper, Cape Cod, and Espace Hermès styles. The band is adorned with a silvery take on the scarf motif, printed on black calfskin.

The strap is available to buy in Hermès stores and the house’s e-commerce site from today.

The Hermès Équateur tatouage motif has resurfaced across a variety of Hermès collections over the years, including on re-editions of the scarf and in homewear designs such as plates and cushions. It also features on the footwear collection from the house’s current fall 2016 rtw collection under creative director Nadège Vanhee-Cybulski.

Hermès, which launched its first Hermès Apple Watch in September 2015, and Nike are the only fashion and lifestyle brands to have collaborated with the tech giant on the watch. Thom Browne, Sacai and Toms are among the labels to have designed straps for the smart accessory.

Apple chief executive officer Tim Cook has said the brand’s connected timepiece has “changed what people expect from a watch,” and noted the Apple Watch is the world’s top-selling smart watch and the second most popular watch brand in the world after Rolex.

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