Heroes New York is now representing male models.
The agency, which was cofounded a year ago by Julien Miachon-Hobson, is launching Heroes Men.
“By embracing the various strengths of the models we represent, we have focused our management on establishing new faces as well as elevating the careers of our more established models,” said Miachon-Hobson. “We now want to bring our experience in this fast-moving market and apply it to the management of male models.”
Heroes Men, which will be run by Nadia Shahrik, has already signed on experienced models including Tony Ward, Bernard Fouquet, Neil Fenton and newer faces including Jacopo Olmo.
Miachon-Hobson said he’s aware of the overcrowded market, but he’s hoping to differentiate Heroes Men by approaching the industry in a proactive manner and bringing brands and talents together.
“[We plan on] curating every aspect of their careers from imagery to social media, but more importantly, adapting our management to the ever-evolving movement of fashion. We are confident we can achieve our goals.”
On the women’s side, Heroes represents models including Ali Osk, Angok Mayen and Clarence Haaster.
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