ZELLERS IP FOR SALE: Hilco Streambank, a part of Hilco Trading, is selling the trademark and domain name assets of Zellers Inc. Intellectual property assets available include registered trademarks in Canada for Zellers, Truly, Sportek, Jules and James, Sentiments, Midtown, Mantles Platinum and Holiday Joy. Many of the registered trademarks are used in apparel and accessories.

Truly is Zellers’ largest private label brand, which generated $66 million in revenue in 2011. It competes primarily in the apparel and accessories sector. Sportek is the active sportswear private label brand for men, women and children, with net sales of $65 million, also in 2011. Sentiments offered product in women’s intimates and sportswear, with 2011 net sales of $36 million. Jules and James covered a range of tailored apparel and accessories for women, and posted $45 million in revenue in 2011.

The other names are product-related trademarks. For example, Holiday Joy had net sales in 2011 of $34 million, while Midtown posted net sales of $41 million for the same year. The domain names include zellers.com and zellers.ca, among others.

Hilco Streambank said information is available for interested parties for due diligence purposes, provided they are willing to sign nondisclosure agreements.


Zellers, founded in 1931, had been Canada’s second-largest mass merchandise chain. A subsidiary of Hudson’s Bay Co., Zellers operated 272 stores across Canada and posted total sales of $3.2 billion in 2011. Virtually all stores were shuttered in 2011, with the exception of three kept for liquidation of inventory, following the acquisition of most locations by Target Canada in 2011.

The sale of IP assets is part of the chain’s winding down of operations.

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