Reebok is stepping into the ring, so to speak, by offering “the ultimate pantsuit” for Clinton to wear at the University of Nevada. The Boston-based company has dreamt up what it described as “the ultimate Reebok performance wear power suit to make her battle-ready when she steps into the debate arena tonight.” Anticipating that Fox’s Chris Wallace will inevitably be moderating a heated discussion, Reebok’s senior director of brand management Inga Stenta has devised interchangeable pieces for Clinton in ActivChill, irregular pentagon-shaped fibers meant to increase air flow to help the wearer stay cool.
(For the record, Clinton wore a Ralph Lauren pantsuit for the last debate at Washington University.)
The company chalked up its unsolicited fashion advice to its heritage of being one of the first activewear brands to develop fitness apparel for women. “Reebok felt it only right to draft a custom design for the Future Madam President,” Reebok’s Danielle Rines wrote in a blog post on its site. Stenta said, “We wanted to imagine a collection of pantsuits that highlighted power and strength. Women like Clinton are tough and unapologetic. Although we don’t often see candidates sweat, the bright lights of the debate and the pressure of the national stage can raise temperatures. Performance wear seems to be the perfect choice for situations like this.”
Blue jogger pants with a black tuxedo stripe and a coordinating zip-front jacket, a back jumpsuit and open-front jacket and white wide-leg cropped pants with a matching cape, strappy bra top and white top are Reebok’s unsolicited suggestions. “So when the bright lights turn on in Las Vegas tonight, words start slinging and the heat is high, this will be the ultimate test of wit and grit for Clinton. We know she’ll be up for the challenge, and hopefully her performance wear will be, too,” the Reebok post reads.
Reebok didn’t design anything from a Trump point of view. “They’re not really associating themselves with either party as such. It’s just sort of looking at Hillary’s connection to fitness and her power suit, as opposed to anything else,” a spokesman said.
While designers like Diane von Furstenberg, Tory Burch, Prabal Gurung and Joseph Altuzarra have publicly offered their support of Clinton, more mainstream brands have been less inclined to do so. That said, political inclinations are sometimes displayed in different ways such as Under Armour founder Kevin Plank’s round of golf with President Obama, and Nike hosting the Commander in Chief at its Beaverton, Ore., headquarters to promote the Pacific Rim trade agreement last year. And Elie Tahari’s fall advertising, as well as the Tahari store’s Fifth Avenue windows, featured images of a female leader of the free world in what appeared to be the Oval Office. An oversize image of Air Force One has since been removed from Tahari’s flagship.