BRAND TO BE HONORED: Bill Brand, president of HSN and the chief marketing officer of HSNi, will receive the Rita Hayworth Award at this year’s Alzheimer’s Association Rita Hayworth Gala on Oct. 25. The event, which takes place at Cipriani 42nd Street in Manhattan, will honor Brand for his commitment to fighting Alzheimer’s and his efforts to spread awareness.
HSN has just surpassed the $1 million mark in funds raised for the Alzheimer’s Association during their five-year partnership with the organization.
In advance of the gala, HSNi has curated a special collection of gemstones selling on the channel to support and honor the Alzheimer’s Association. The collection features fine gemstone jewelry including several emerald pieces — Rita Hayworth’s favorite gemstone. Past partnerships include a collaboration with Hayworth’s daughter, Princess Yasmin Aga Khan, the founder of the gala, and the Alzheimer’s Association on the Rita Hayworth Jewelry Collection.
Also being honored at the gala is Brendan Shanahan, president and alternate governor of the NHL’s Toronto Maple Leafs, who will receive the Champion Award.