SERPENTINE SAVVY: Team Hugo Boss swept into London on Monday night to celebrate the Hans-Peter Feldmann show at the Serpentine Gallery, which it has sponsored. Guests at the gallery’s cocktail and dinner afterward at 34 Restaurant included Rupert Everett, Bianca Jagger, Grayson Perry, Marc Camille Chaimowicz, Simon de Pury, and Ozwald Boateng. Feldmann, who loves nothing more than to tweak and toy with everyday objects, won the 2010 Hugo Boss Prize, administered by the Solomon R. Guggenheim Foundation. Guests walked out of the gallery with a palm-sized black-and-white photo of the young Princess Elizabeth, now Queen Elizabeth II, which he had reproduced. But it was his installation of women’s handbags — and their contents — that garnered the most attention. He filled the museum’s vitrines with credit cards, mobile telephones, and address books, transforming life’s most banal items into the object of display and discussion. “I would loathe anyone going through my handbag, which I do clear out regularly,” said Julia Peyton-Jones, the gallery’s director, adding that she is wowed by Feldmann’s ability to see cultural patterns in everyday objects.

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