Hugo Boss tonight will premiere a short film called “Sincerely, LA” at a dinner at Sunset Tower with the film’s two subjects, director/photograoher Francesco Carrozzini and hotel entrepreneur Jason Pomeranc. The film, directed by Ivan Olita, was conceived as a declaration of love to the city of Los Angeles and its recent cultural renaissance. The kaleidoscopic stream of consciousness of two men living, working and dreaming in L.A. was meant to impart an in insider perspective while portraying different sides of the city. Carrozzini and Pomeranc both split their time between New York and L.A, Pomeranc as a founder of SIXTY Collective and Carrozzini directing short films, documentaries, commercials and music videos, including The New York Times “Screen Tests” series. Among notable at Thursday’s premiere are Hugo Boss fans Kellan Lutz, Lucky Blue Smith, Lorenzo Martone, Jeffrey Marks, Noah Mills, Eric Rutherford and Johnny Wujek.

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