CHALAYAN’S NEW LINE: Hussein Chalayan will launch his new label, Chalayan Grey Line, in New York during fashion week. The label, which comes in addition to the designer’s runway line, is a capsule collection of key pieces designed to be “a wardrobe with a modern relevance,” according to the design house.
This story first appeared in the September 8, 2011 issue of WWD. Subscribe Today.
The collection spotlights clean designs that play with proportions, such as cotton slipdresses, a simple shift dress with inventive draped details at the back and light outerwear in cocoon shapes. The line is done in a palette of white, gray, sage and tea rose, with a flash of tangerine. The spring collection will be shown to buyers at The News showroom during New York Fashion Week and is priced from 100 euros, or $140, for tops through to 520 euros, or $730, for outerwear.