A TIME TO CHILL: Multitasking street artist Brian Donnelly, better known as KAWS, has joined forces with Geneva-based watch brand Ikepod to launch a signature version of its Horizon watch. The timepiece, which incorporates his trademark motifs – white teeth as hour markers, and hands crossed into the shape of an X — was launched on Wednesday night at Paris style emporium Colette.

Ikepod chief executive officer Alexandre David said the company, which makes around 300 watches a year, hopes to produce 100 of the KAWS timepieces in 2012. The brand, originally launched by industrial designer Marc Newson in the Nineties, had previously released a watch designed by Jeff Koons.

Donnelly is no stranger to fashion, having previously worked on projects with Comme des Garçons, Nike, Vans and Marc Jacobs, among others. “I’m used to making paintings and sculpture and people can look at it, but it’s not like living with it. You’re not in a taxi with it or falling asleep with it on, so it’s a way to communicate the artwork in a different way,” he noted.

Donnelly will be seen in a more traditional setting soon. After stopping off at the Frieze New York art fair, he will be the first artist to exhibit at the brand-new Emmanuel Perrotin gallery in Hong Kong, due to open May 15.


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