IN THE BAG: Roger Vivier has tapped Ambra Medda to front a booklet showcasing its fall 2015 collection, which is centered on the Miss Viv’ bag. It’s “practical and beautiful, precisely what makes good design,” according to Medda, the cool-chic cofounder of L’ArcoBaleno, an online platform for craft and design.

Originally created in 2009 for then-first lady of France Carla Bruni-Sarkozy to support her foundation, Miss Viv’ has been revisited in leather, patent leather and crocodile in a rich palette of colors ranging from light pink to royal blue and yellow. An evening version has been done in satin with a rhinestone buckle. The bag comes in two different sizes and is multifunctional, featuring both a short handle and a longer strap.

This story first appeared in the July 17, 2014 issue of WWD. Subscribe Today.

The new collaboration with Medda also marks the debut of a limited-edition Miss Viv’ series, which, according to the company, will include new styles added every season. This fall’s Miss Viv’ L’ArcoBaleno, named after Medda’s Web site, whose moniker means rainbow in Italian, is designed in multicolor sequins, satin and silver metal details. That bag is slated to hit stores in October.

The limited-edition Roger Vivier booklet, photographed by creative duo Sofia Sanchez and Mauro Mongiello at the modernist atelier of French architect Robert Mallet-Stevens, will be distributed starting this week at the brand’s 23 flagships worldwide and sent to its customers.

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