IN THE CARDS: The association of Via Montenapoleone’s retailers teamed up with Premier Tax Free, which offers tax free shopping services worldwide, to launch the Montenapoleone card. In order to stimulate tourist’s shopping on Milan’s luxury retail street, the Montenapoleone card guarantees immediate VAT refunds to non-European customers.

In addition, it gives a 15 percent discount for subsequent purchases in the stores that are members of the initiative.

“With the Montenapoleone card we want to ensure a true luxury shopping experience,” said Guglielmo Miani, president of the Via Montenapoleone association. “Our goal is to continue to invest on Via Montenapoleone, whose stores generate 25 percent of Milan’s total sales.”

The card is currently available in stores including Gucci, Bottega Veneta, Larusmiani, Venini, Yves Saint Laurent, Valentino, Sergio Rossi and Fabi.

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