IN THE FRAME: Brian Phillips, president and owner of Black Frame public relations, has launched Framework, a new division dedicated to art direction, branding and video production. Operated out of Black Frame’s New York office, Framework offers a roster of services separate from the public relations business. Phillips described the new venture as a natural evolution of his company’s p.r. services. In the past, he has art-directed campaigns for Black Frame clients including Kenzo, Delfina Delettrez and Rodarte, for which he also coproduced a trilogy of short films by director Todd Cole; Framework is a formalization of such services with a focus on what Phillips calls “narrative content.” He will head the firm along with senior creative manager Joao Moraes, who has previously worked at creative agencies Redscout and Giovanni Bianco.

“I think there’s a huge space for brands digitally and in special events to present content that has a story behind it that goes beyond a backstage video or something that’s very perfunctory or what they’re already doing,” Phillips said. “I’m talking about engaging with screenwriters and directors to really tell the story in a different way.” Framework is currently working on videos for Nicholas Kirkwood and Hermès, as well as a campaign for Monique Péan, which won the competition run by the CFDA/Vogue Fashion Fund and Kate Spade New York in which the finalist receives a full page in the September issue of Vogue.

This story first appeared in the April 2, 2014 issue of WWD. Subscribe Today.

Phillips opened Black Frame in New York in 2004, with subsequent branches in London and Los Angeles. The company represents fashion labels including Opening Ceremony, Nike, Peter Pilotto and Meadham Kirchhoff, as well as the Frieze Art Fair, The Standard hotels and Visionaire, among other design, art, fashion and lifestyle clients.

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