IN THE PICTURE: Bottega Veneta has teamed with digital-camera manufacturer Red Digital Cinema Camera Co. to launch an annual photo contest called New Exposure. Organized in collaboration with the AIDS Community Research Initiative of America and media company Milk, the competition aims to discover and support new talent in photography. “At Bottega Veneta, we have collaborated with many extraordinary photographers over the years, and have worked to support both young artisans and emerging artists around the world,” stated Bottega Veneta creative director Tomas Maier. “Our hope is that the competition will impact the careers of many deserving talents.”

The candidates will be judged by a jury that will include Maier; Jarred Land, president of Red Digital; International Center of Photography curator Carol Squiers; Vogue photography director Ivan Shaw; artists Ross Bleckner and Jack Pierson; photographer Stewart Shining, and creative director Doug Lloyd.

This story first appeared in the April 3, 2012 issue of WWD. Subscribe Today.

The award will be given at an event in New York City on July 11 and includes a $10,000 cash prize; a Red Epic-X camera package; a one-year mentorship program by Management Artistic photo agency, and the possibility of shooting for Bottega Veneta.

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