IN THE SUN: 120% Lino is using Miami as the gateway for U.S. expansion. In October the Bologna, Italy-based maker of men’s, women’s and children’s garment-dyed linen collections opened a 1,500-square-foot boutique on Village of Merrick Park’s ground level near Gucci and La Perla.
Alberto Peretto, its president and founder who operates freestanding stores in Milan, Capri and St. Martin, said the brand has built a Florida following through accounts at Calypso and resorts.
“We chose Miami for the climate and great presence of Latins who appreciate linen products,” he said, projecting first-year sales of $750,000. “We’re researching more locations in Florida.”
The store’s neutral, contemporary décor with a wooden ceiling trellis reflects classics like women’s pleated tunics, men’s long-sleeved shirts and girls’ dresses in whites and sand. Prices hover in the $200’s and $300’s with linen and leather bags ranging from $195 to $500, and architectural jewelry and leather cuffs retailing for $50 to $75. At $295 men’s suede loafers are also part of Miami’s full representation.