Considering her former modeling days, environmental vigor and relationship with a certain American sportswear scion, some might say Lauren Bush’s entrée into the fashion fray was only a matter of time. Today, Bush is hosting preview appointments for Lauren Pierce, her first ready-to-wear collection of eco-minded pieces. “Fashion has always been an interest of mine,” said Bush of her design debut. “But there are so many amazing designers and lines out there, that for me, this was more a reaction and a way to make a statement in the sustainable world.” So, is Ralph Lauren among those influencing, and perhaps financing, her line? “[He’s] obviously been very supportive,” demurred Bush, who used her middle name for the collection. “I’ve partnered up with and had help from a lot of amazing people along the way, but this is really my own idea and creation.”

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This story first appeared in the September 9, 2008 issue of WWD. Subscribe Today.

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