PARIS — Celine has unveiled its new boutique on Rue Saint-Honoré.
Hedi Slimane’s brutalist vision is brought to life with sleek brass and slick marble, a wall of mirrors and art installations. Located at 384 Rue Saint-Honoré, the shop is devoted to accessories, fragrance, leather goods and high jewelry, sitting catty corner from its ready-to-wear boutique on Rue Duphot.
The smaller space located at 390 has housed the brand’s haute parfumerie since 2019. Celine took over the old Loewe space next door to create a showcase for its classic Triomphe bags, leather goods and jewelry. In Slimane’s rock-‘n’-roll style, a sparkly gold version of the bag is exclusive to this location, as well as made-to-order pieces.
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The new address marks the brand’s sixth stand-alone store in Paris, alongside spots in four of the city’s department stores. The brand says it is embarking on an expansion plan for 2023, and will activate several pop-ups worldwide. There are 180 Celine boutiques across the globe.
Up a gleaming curved staircase, the second floor houses a private salon with cozy chairs and a fireplace for VIP clients. In Slimane style, the boutique showcases several stunning artworks — paintings by Will Boone, sculptures from Ian L.C. Swordy and carved wooden pieces from Augustas Serapinas dot the space.
The 1,400-square-foot space has double-height windows, and beams of sunlight dance off the art pieces Slimane selected. Hanging in the main room is a version of Virginia Overton’s Skylight Gems, a mobile made of three glass ornaments, commissioned by Slimane after he saw the original in New York’s LaGuardia airport.
Taking cues from Art Deco and French Modernism, the now-connected boutiques sourced their black marble floors from France’s Pyrenees mountains, and Slimane selected several brutalist slabs and stumps for seating and decor.
The opening on Dec. 2 was timed just ahead of the brand’s big return to the womenswear runway. Celine closed Paris Men’s Fashion Week in June. It will stage a show at Los Angeles’ Wiltern Theater Thursday to present its fall 2023 collection, giving the brand a jump on February’s fashion season. If Celine will present at Paris Men’s Fashion Week in January has yet to be decided.