INSIDE GUCCI: Gucci is launching indoor viewing on Google Maps, becoming the first brand in the Italian luxury sector to do so and to join the Google Business Photos project. Visitors will now be able to browse through Gucci’s first European men’s flagship, located in Milan’s Brera district, which opened in June. The experience is available via mobile, tablet and desktop through browser and App navigation. On the Google Maps App for Android and iOS, users can access the in-store view using the accelerometer that allows navigation simply by moving around one’s device.

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This story first appeared in the September 3, 2013 issue of WWD. Subscribe Today.

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