IPO FEVER: Bonmarché intends to apply for a public offering to trade its common stock on London’s Alternative Investment Market. The women’s value retailer sells its branded apparel through its 264 stores, Web site, catalogue and via a television shopping channel. The company has a database of 6.5 million customers, Bonmarché said. The public offering is expected to occur next month, with about 40 percent of its shares to be traded publicly.

The offering comes nearly two years after Bonmarché was acquired in January 2012 by Sun European Partners, while the company was immersed in the U.K. version of a pre-packaged bankruptcy. Sun European is the European adviser of U.S. private equity firm Sun Capital Partners, based in Boca Raton, Fla. Bonmarché was part of The Peacock Group and is not related to the Le Bon Marché department store in Paris, which is owned by LVMH Moët Hennessy Louis Vuitton.

This story first appeared in the October 22, 2013 issue of WWD. Subscribe Today.

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