WINDS OF CHANGE: Irfé teased its new direction during Paris couture week by presenting a line chockablock with embroidery and fur.
“This collection is mainly for image, mainly [to show] the style using the codes of the house,” explained a company spokeswoman, who added none of the pieces on display was for retail. “They wanted to show the house’s know-how.”
Since discontinuing its ready-to-wear line, Irfé has undergone a series of modifications. There’s a new company management and studio team in place working with designer Olga Sorokina. However, the spokeswoman would not divulge names.
“The structure has changed,” she confirmed. “There is a new direction — everything is new.”
Meanwhile, the label’s clothes were shown in Irfé’s Paris showroom of three months, on Rue Vivienne.
The label’s collection took a cue from images of ballet dresses photographed by former dancer Vladimir Glynin.
“It’s only couture for now, but next time it is only going to be prêt-à-porter with a small couture collection,” said the spokeswoman. She added Irfé is hoping to take the presentation on the road — maybe to two or three key retailers.