“Working with a self-made woman, a mother, a kind and fun person is always win-win for me,” Russian-born Shayk told WWD. “Anine sure knows what she wants. Born in Denmark, living in L.A., and raising her kids while running her business, I can definitely see some parallels between us. I love her style: chic, classic, timeless, modern and fun. I wanted to take the whole collection home and was honored to work with and meet other powerful women in life and my career.”
Shot by fashion photographer Chris Colls, the campaigns showcase a relaunch of Bing’s “Classics” collection, a bestselling line featuring tailored suiting, basics, denim and leather accessories (with new items added to the mix), as well as the unveiling of the brand’s first resort collection of swimwear and ready-to-wear.
“I couldn’t be more excited to launch our Classics campaign with Irina Shayk,” said Bing, founder and chief creative officer of the namesake label, in an exclusive statement. The Danish-born designer has been based in Los Angeles since 2010.
“Women’s empowerment is at the heart of our brand, so launching this campaign in March during Women’s History Month feels really special,” she continued. “The Anine Bing ‘Classics’ collection offers timeless styles that make any woman feel and look their best and who better to unveil this campaign than the epitome of effortless and confident style, Irina Shayk.”