NATIONAL JEWELS: On Thursday night, the IRO store in SoHo was packed. It was not a flash sale, as many confused passersby on Mercer Street thought, but rather the brand’s 10th anniversary bash.
To help celebrate the milestone, as well as the French brand’s new product category launch into fine jewelry, IRO called upon some of its most photogenic friends. The resulting guest list played out like a makeshift United Nations of top models. Among the countries represented: Slovakia (Adriana Cernanova), the Netherlands (Mirte Maas and Maud Welzen), France (Anais Mali), Morocco (Hind Sahli) and Sweden (Tilda Lindstam).
Aptly representing America was celeb-offspring turned model Hailey Baldwin, dressed in a leather jacket and skirt combo and posting no less than two selfies throughout the course of her brief appearance. There was even an otherworldly presence in the room with newly minted Victoria’s Secret Angel Romee Strijd representing the proverbial ‘heavenly’ provenance. It was an apropos appearance, given that the party’s main draw, a live performance by the singer Banks, had gotten her first big break by having her song “Waiting Game” featured in one of the lingerie brand’s holiday commercials.
The performance was something of a homecoming for the American singer, who was a constant on the fashion party circuit during fashion week last September. For those expecting some show of enthusiasm, however — well, it really just doesn’t go with her studied Goth persona. “The last time I came to New York… well, maybe not the last time, but the time before that, was when my album came out,” she whispered into the microphone. Perhaps it was the flowing Champagne that ignited rounds of shouts and cheers from the crowd, but by the time her last tune of the nine-song set rolled around, the songstress had warmed up, even showing signs of self-aware humor. “I know this is fashion, but you can still put your hands up,” she said, engaging with the crowd briefly before exiting through a hidden back door.