In the popular imagination, Italy may be more associated with heaping portions of pasta than with treadmills, but fitness is on the menu here, too.

The 20th annual Wellness Congress will be held Sept. 29 in Cesena, Italy, coinciding with the opening of fitness giant Technogym’s new headquarters: an eco-friendly research center called Technogym Village.

Attendees at the event, titled “Let’s Move For a Better World,” will include Italian president Giorgio Napolitano, minister of economic development Corrado Passera, minister of health Renato Balduzzi and former U.S. president Bill Clinton, who will deliver the keynote speech.

Founded by Nerio Alessandri in 1983, Technogym, which manufactures a wide range of fitness equipment, counts numerous celebrity fans — from Madonna to George Clooney and Giorgio Armani — and has been the official supplier of the past five Olympic Games.

It has also provided equipment to Ferrari Formula 1 drivers and the America’s Cup Luna Rossa team. Alessandri called the new headquarters “a great development opportunity for the industry, our team and our local community.”