GOOD TIMING: IWC Schaffhausen has pledged its allegiance to the Tribeca Film Festival for a fourth consecutive year. The Swiss watch firm, a subsidiary of Richemont, has marked its sponsorship of the film event (which kicks off on April 13) with the release of a limited-edition timepiece.

The Portugieser Annual Calendar “Tribeca Film Festival 2016” has been produced in a limited-edition run of 50 and is available for purchase at IWC boutiques worldwide. The watch boasts a stainless steel face, slate-colored dial and shows the day, week and month in three separate, burgundy-colored windows. It comes furnished with a black, stamped leather bracelet.

On April 14, IWC will hold its annual “For the Love Of Cinema” Gala, where it will award one young filmmaking talent with the IWC Filmmaker Award. A donation of $100,000 will be split between the Tribeca Film Institute and the award’s recipient.

Said Edouard d’Arbaumont, IWC’s North American President: “It is important to us at IWC Schaffhausen to continue our tradition of supporting the Tribeca Film Festival and the Tribeca Film Institute by fostering the young talent and creating awareness for their amazing creative work.

“The filmmaking and watchmaking industries also share similar qualities, as both rely on the appreciation of time and require the effort of thousands to make the final product come to life. IWC Schaffhausen is proud to be a part of the support system creating opportunities for young filmmakers to further their careers.”