CALIFORNIA DREAMIN’: Los Angeles-based premium denim label J Brand and French contemporary brand Comptoir des Cotonniers are to launch a capsule collection. It will mark the first collaboration between the two labels of the Fast Retailing Co. Ltd. portfolio that also includes Uniqlo.
“I imagined a French girl walking the streets of Paris with a simple, stylish and self-assured look. A girl with long legs evoking the California glam chic that J Brand interprets to perfection,” said Comptoir des Cotonniers creative director Anne Valérie Hash, who worked with J Brand’s head of design Mary Bruno.
This story first appeared in the February 12, 2016 issue of WWD. Subscribe Today.
The collection consists in two jean styles, a safari dress and a safari jacket, priced at 150 euros, 165 euros and 195 euros, respectively, or $164, $180 and $213 at current exchange. It’s slated to hit Comptoir des Cotonniers stores in France, Belgium, Spain and Japan on Feb. 24. The launch will be accompanied by three advertising visuals featuring Comptoir des Cotonniers’ face Charlotte Gainsbourg, including one where the actress appears with her daughter Alice; plus a dedicated mini Web site jbrand.comptoirdescotonniers.com where products can be bought starting Feb. 22.
“J Brand had shared its denim expertise with Uniqlo last year, but it was on one model only. This is a first collaboration of J Brand with another brand of the group,” a spokeswoman for Fast Retailing noted.