J. CREW’S SECRET SANTAS: J. Crew will cohost an event with Tumblr at The Standard in the Meatpacking District tonight, featuring 27 top Tumblr bloggers from the fashion and photography worlds. Each member of the group — which includes Jamala Johns of Miss Modular (also known as Le Coil on Pinterest), Jeff Carvalho of Selectism & highsnobiety, Ben Bowers from Gear Patrol, Ani Tzenkova from Trendland and Alice Gao from After the Cups — received a Secret Santa assignment, a $101 J. Crew gift card and the retailer’s “101 Gift Ideas” guide for inspiration. Bloggers were encouraged to get creative with the process — even using Pinterest to make wish list boards to make the gift giving process for their Santa’s a bit easier.

J. Crew is making an effort to get more active in the digital space and, in addition to relaunching its Twitter account @Jcrew, the retailer has begun to use both Instagram and Pinterest this past year.

This story first appeared in the December 13, 2012 issue of WWD. Subscribe Today.

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