YORK ON BLEECKER: J. Press York Street, the updated collection of classics designed for the preppy retailer by Shimon and Ariel Ovadia of Ovadia & Sons, now has its own home. The company quietly opened the doors this weekend to the first J. Press York Street store on Bleecker Street in New York’s West Village. Shimon Ovadia, who serves as creative director for the collection with his twin brother, said the unit will have an official opening after New York Fashion Week. “We didn’t even realize it had opened,” he said at the label’s fall presentation Sunday at the Explorers Club in Manhattan.

Ovadia also revealed that he and his brother have extended their relationship with the retailer for another two seasons. The line is carried in the J. Press stores in the U.S. and Japan and is also being wholesaled to other stores.

This story first appeared in the February 11, 2013 issue of WWD. Subscribe Today.

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