SKIPPING AHEAD: Simon Porte Jacquemus decided to eschew a pre-collection this season to focus on his fall 2016 ready-to-wear line. The rising French designer, winner of a Special Jury award at last year’s LVMH Prize, explained that his desire is to concentrate on a single collection for fall, which he describes as “more couture” than his previous offerings. In the past, Jacquemus has shown four distinct collections per year.
As such, the designer made the decision to present around 25 looks from his fall 2016 collection to buyers in Paris starting Jan. 25. Those pieces will be available for delivery to stores in June.
Boosted by strong sales for recent collections, the designer was motivated by the desire to have runway pieces in stores earlier. “We don’t believe the cycle of collections is in sync with the end customer, who needs to buy what he or she sees on the runway as quickly as possible,” said Jacquemus. The selection of looks showing next week will be dubbed “part one,” and will be an integral part of the fall collection to be shown in March.
“I think it’s quite intelligent as a young brand to arrive early in boutiques with pieces off the runway,” explained Jacquemus.
The looks will not be shown to the press. Journalists are only to discover the collection when it is featured on the runway on March 1.