PROPAGATING PINK: If you don’t like pink, enter the Jacquemus 24/24 pop-up at your own risk. But if you do, the French designer’s two-day Parisian retail space is the place to get your fix — day or night.
Like the Pink 2 holiday capsule launched on Tuesday, the store was unveiled with the question “do you still like pink?” and a glowing neon spells out “Jacquemus 24/24” on the bright pink façade of its 16 Rue de Richelieu location in Paris’ 1st arrondissement.
Inspired by automated convenience stores, the pop-up marking the launch of the Bambino Long bag will operate 24 hours a day, starting on Friday at 10 a.m. and running until Dec. 5 at midnight.
To achieve this, the 355-square-foot space has been filled with 90 automated lockers, with a digital screen serving as till and catalogue.
Up for grabs are the bag itself — in pink, of course — as well as a selection from the Pink 2 capsule collection, including bucket hats, scarves and the Rond Carré candle, a collaboration with Belgian artist Ann Vincent available in very limited quantities.
After completing the credit card-only transaction, customers receive a locker number and the code to unlock the door to get their prize. Behind the scenes, regular refills will ensure items remain available for the duration of the pop-up.
All products in the pop-up are also sold on the official Jacquemus e-commerce site — but where’s the fun in that?
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