CUTURAL EXCHANGE: The Japan Fashion Week Organization and Tokyo-based jeweler Infinity Creations are spearheading a new initiative to promote their country’s young designers in India. Earlier this month, the designers behind three Tokyo-based labels- Matohu, Somarta and Motonari Ono- traveled to the country on a research trip. The five designers will be returning to India for the inaugural edition of India International Jewellery Week, which runs August 15 to 19, in Mumbai. Each brand will showcase its fashions in tandem with jewelry designers exhibiting at the fair. “As of now, there’s no exposure of Japan in India,” said Atul Parekh, president of Infinity Creations and an Indian national. “You have all the major brands of the world there, but no Japanese.”
The subcommittee said its planning to expand the project over time, having Japanese designers create new products especially for the Indian market and do some of their production there. “We have to think in two ways: making a collection that feels like us, while also designing things that match the taste of Indian customers,” said Hiroyuki Horihata, co-designer of Matohu.