JENNI KAYNE LINKS WITH POTTERY BARN KIDS: Jenni Kayne, the Los Angeles-based designer known for her upscale sportswear basics and lifestyle stores in Los Angeles and Montecito, is linking with Pottery Barn Kids to design a collection of bedding, decorative items, toys and furniture launching in June at the company’s 85 company-owned stores in the United States, Canada and Australia and online. It’s a first for Kayne, who launched her clothing label in 2003 at age 19. Now a mother of two and “Rip + Tan” blogger, Kayne said she’s always loved designing small home spaces. “I used my children’s rooms and experiences shopping as a mother as my starting point. For girls I love the idea of a little Parisian attic that’s like a jewel box, a little whimsical,” she said of the white and natural hues she peppered with pops of pink, yellow, peach and blue butterfly motifs.
While the girls’ offerings include Liberty print suitcases and a cat doll dressed in a faux fur vest, the rest of the nursery and furniture items, including a teepee, are gender neutral. “We’re constantly exploring ways to bring a fresh perspective and attract new customers at the same time,” said Jennifer Kellor, Pottery Barn Kids’ senior vice president of merchandising, of the brand’s first designer collaboration. “We looked at several designers and we loved Jenni’s effortlessly chic California style.”
Retail prices are in line with existing PBK categories, and range from $19 for basic bedding to $199 for elaborate quilts; decorative items and toys from $6 to $129; and furniture and rugs ranging from $79 to $899. Said Kayne, “I would love to design my own home brand one day, but I don’t see it happening now. Some of these pieces are definitely going to make their way into our playroom.” Pottery Barn Kids, part of the Williams-Sonoma, Inc. portfolio of brands, which includes Williams-Sonoma, Pottery Barn, PBteen, West Elm, Williams-Sonoma Home, Rejuvenation, and Mark and Graham, also operates franchisees in the Middle East and Philippines and its ecommerce site ships to customers worldwide.