Retail doldrums haven’t slowed down Jenny Packham. In the past two months, the British designer opened a franchised boutique in Seoul and doubled her London bridal business by consolidating it into her Mayfair flagship.
“I think for us going forward are retail stores in selected places,” Packham said. “We’d love to have a store in New York. Ideally it would be up around Madison.”
She’s also cultivating clients at Neiman Marcus — her only U.S. account. On Tuesday, Packham presented an informal show of 30 spring looks for about 20 of Neiman’s top customers over lunch at the Dallas flagship.
“There are so many fundraisers and events here,” Packham said. “It’s very nice for me to come somewhere where people seem to love dressing up because in the U.K., people love dressing up but we don’t actually have so many occasions at all.”
Having observed an equally lively social scene in Houston during an appearance last spring, Packham introduced lace dresses and separates suitable for 2016 luncheons and weddings.
“They call it ‘high daywear,’ a new term for me, which I love, actually,” she said. “I think we’ll do more of that sort of thing.”