Jeremy Scott, who is showing his fall collection on Monday at 2 p.m., will unveil his prints to the public before the show by wrapping 10 Lexus SUVs in the various prints from his space cowgirl-inspired fall collection. The wrapped cars will be hitting the streets on Manhattan on Thursday.
“I think it’s a fun and exciting way to promote my work during fashion week when all the industry’s participants are in New York to see the shows,” he said. “I’m already tickled about the idea of spotting the Jeremy Scott printed Lexus’ zooming around town.”
Brian Bolain, Lexus corporate manager, product marketing and marketing communications, added, “His designs have been bold and disruptive in the fashion space. We recognize how that energy aligns with the direction of the Lexus brand.”