To be located under the landmark cupola of the French department store, the temporary shop will be flagged by visuals on the 100-square-meter billboard above its side entrance. The pop-up will be open from Feb. 21 to March 4, coinciding with Paris Fashion Week.
Choo created the footwear for the Off-White spring collection, inspired by Princess Diana, marking the first time the footwear brand has collaborated on a commercial shoe collection with a ready-to-wear designer.
Choo follows in the steps of brands such as Manolo Blahnik, who has worked with Vetements in the past; Burberry, which collaborated earlier this year with Gosha Rubchinskiy, and Louis Vuitton, which launched a men’s collection with Supreme over the summer.
Off-White has joined forces with a string of brands including Levi’s, Nike, Jennifer Fisher on jewelry and Ikea on bags. Alexandre Arnault, joint chief executive officer of Rimowa, has also teased a collaboration with the German luggage maker, although nothing has been confirmed officially.