Jimmy Choo is reopening its women’s boutique in Milan, located on Via San Andrea next to the brand’s men’s store.
The opening follows an extensive refurbishment, executed to align the boutique with the brand’s global design concept. The London-based architectural firm David Collins Studio designed the interiors; the sleek, contemporary aesthetic echoes that of Jimmy Choo boutiques around the world and key features include soft lilac carpeting and sofas, pink marble tables and gold accents scattered throughout. The store will stock the full women’s footwear, bag, fragrance and accessories ranges. It will also offer made-to-order services and a personal shopping room.
Limited-edition boots and sandals — created using python and black leather and embellished with bows — will be sold exclusively at the store to mark the opening.
The launch will also serve to unify the brand’s men’s and women’s retail presence in the Italian fashion capital. The men’s store opened earlier this year, marking its first men’s presence in Italy and while the two boutiques have separate storefront entrances, they are internally connected with a corridor.
The space spans 1,905 square feet in total.
“Milan is a key location for us within Europe with a strong men’s customer base. This year marks the brand’s 20th anniversary, and the opening of the first men’s store in Italy plays an important role in serving the city’s dynamic clientele,” said Jimmy Choo chief executive officer Pierre Denis. “With our men’s and women’s stores sitting side by side we are able to cater to a wider audience whilst telling the full brand story.”