J.LO’S JEWELS: Jennifer Lopez is getting back in the designing game, inking a partnership with U.S. jewelry brand Endless Jewelry. Jesper Nielsen, chief executive and founder of Endless Jewelry, is no stranger to the industry, having previously worked as managing director of Pandora, bringing the brand to Central and Western Europe, before launching his own line in 2013. “We offer women a way to personalize her jewelry by letting her mix and match classic and modern charms with her choice of color or colors of the day,” said Nielsen. “It’s simple yet unique, and Jennifer Lopez’s extraordinary style and charisma perfectly represent the new collection.” The collection includes Endless Jewelry’s signature leather bracelets and charms done in new colorways and iterations, including several fine charms.”[The collection] embraces the attitude of being fun and elegant at the same time,” said Lopez. “It is also about letting each woman express her personality through her jewelry.” Prices for the bracelets, done in genuine calf leather with red, gold and black reptile finishes, retail from $70 to $100, with charms ranging from $45 to $145, and will be available at select fine jewelry stores.

 

 

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