GLAM ON DEMAND: A celebrity stylist and actress have teamed on a new app that promises at-home, on-demand beauty services.
The Glam App is the brainchild of celebrity hair and makeup artist Joey Maalouf and actress and fashion blogger Cara Santana.
The app, which launched Wednesday, lets users order from a menu of services covering hair, makeup and nails. Pricing varies depending on a stylist’s experience level.
Services are currently available to users in the greater Los Angeles area, which has a network of about 40 stylists. Service to New York City is expected at the end of March.
That will be followed by expansion into markets such as Miami and Atlanta among others throughout the rest of the year.
Santana and Maalouf expect service to be available in most major U.S. markets by the end of 2016 and have made plans to branch out internationally in the company’s third year of operation to London and Paris among other places.
The company’s revenue comes from each transaction in which it takes a 10 percent commission.
They’re projecting about $500,000 in revenue for the first full year in business.
The app, the founders said, benefits stylists looking to grow their freelance businesses.
“I had to spend 15 years to get to where I am at this moment,” Maalouf said.
“I still have to work really hard to meet clients and be social even with three agents to put myself out there. This app is really connecting the stylist to the consumer immediately.”
Stylists are placed in different tiers based on experience, giving professionals just out of school a chance at generating their own clientele even while working at a salon, Santana added.
“In that sense, we’re sort of leveling the playing field,” she said.
The company is majority owned by Maalouf and Santana. An angel investor holds a minority stake in the company.