Hong Kong-based designer Johanna Ho has turned out a 26-piece capsule collection for Puma that will be sold exclusively at T Galleria by DFS’ newly expanded City of Dreams store in Macau.
The Central Saint Martins grad upcycled a selection of vintage Puma tracksuits to form the basis of the collection, dubbed “Johanna Ho Empowered by Puma.” It includes limited-edition tracksuits, T-shirts and footwear. Prices range from 2,300 Macau Pataca, or $282.13, to 12,000 Macau Pataca, or $1,472.
“I remember wearing my first pair of Puma Suedes while I was a student and so this collection is not only about designing clothes, but also about a lifestyle, an attitude,” said Ho. “I have always strived to be a sustainable fashion designer, and now through upcycling Puma classic T7 track suits, an iconic Puma design, I can give a new life and edge to these classic designs.”
This is just the latest collaboration for Puma. Rihanna is the German athletic company’s highest-profile collaborator. She assumed the title of creative director in December 2014 when Puma, which is controlled by Kering, signed her to a three-year contract. Word has it the music star is planning to present her spring 2017 Fenty Puma by Rihanna collection in the French capital after a debut in February during New York Fashion Week.
Travel and duty-free retailer DFS is part of LVMH Moët Hennessy Louis Vuitton.