JOINING JOURNELLE: Specialty lingerie retailers Journelle has poached Rania Abu-Eid, a longtime designer at Victoria’s Secret, to be senior designer in the retailer’s design department. The new hire will be pivotal to Journelle’s plans to launch its first private label collection for holiday 2014, WWD has learned. Journelle operates Manhattan boutiques in SoHo, Union Square and on the Upper East Side. “I was ready to embrace a new challenge….The opportunity to step into a growing boutique brand and craft its identity through product design from the very beginning doesn’t often come your way, especially in the lingerie industry,” commented Abu-Eid.

In January 2013, Triumph International, the $2.1 billion innerwear powerhouse that owns several brands including Triumph, Sloggi and Valisere, acquired a majority stake in Journelle. The announcement of the private label line fits with plans to open additional stores and reach a broader market. Journelle relaunched its Web site in October, after a multicity pop-up tour marketing the brand’s signature experience and promoting the new site’s arrival.

This story first appeared in the March 19, 2014 issue of WWD. Subscribe Today.

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