JOINING THE TEAM: Wolford America Inc. has named Jenny Altman as the luxury brand’s first style and fit expert.

Altman, a former fashion editor at Marie Claire, InStyle and O, the Oprah Magazine, will introduce Wolford’s new product lines of legwear, lingerie, shapewear, swimwear and ready-to-wear to women across the U.S. She will also present Wolford’s luxury products to a younger generation of consumers who are not yet familiar with the iconic brand.

This story first appeared in the August 16, 2013 issue of WWD. Subscribe Today.

The first of several in-store events hosted by Altman is scheduled for Sept. 19 at the Wolford store in Beverly Center in Los Angeles. A second event is slated at the Wolford boutique at NorthPark Center in Dallas.

Altman described Wolford as a specialist of “some of the most innovative and technological products in the market.”

“I love outfitting women from head to toe, inside out, and I know that it takes great shapewear and sexy lingerie to make every outfit look its best — and make every women look and feel her best,” said Altman.

Meanwhile, Wolford is celebrating the 25th anniversary of one of its best-selling items: the iconic Velvet de Luxe tights, which retail for $45.

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