Josie Natori is adding another category to her expanding repertoire — which already includes lingerie, accessories, fragrance, home goods and ready-to-wear — with a new eveningwear collection slated to hit retailers this fall.
Natori is no stranger to evening; she has always mixed a few gowns into each of her annual runway shows. But during a preview on Wednesday at her Manhattan headquarters, she explained that any past plays on eveningwear were done mainly as exclusives for the shows, scarcely making it to retail floors. “Because we were selling [our rtw collection] to sportswear buyers, they weren’t buying [the evening looks],” Natori explained.
Recently though, a few retailers encouraged her to explore evening as a separate venture, particularly at the lower end of the designer price point. Her collection will range from $1,500 to $5,500, whereas other designer evening looks are priced well above $6,000.
The debut lineup includes cocktail dresses, shifts and gowns in duchess satin, pebbled silk cloque, lace and even double-bonded jersey, all with her flair for intricately beaded embellishment and embroidery. A strapless tea-length dress in a white sport mesh fabric — and a flirty black cocktail number with a sheer-embroidered bolero — added a fun, youthful appeal to the collection. “We are using fabrics that are more textured; not your typical chiffons,” Natori said. “It’s a bit more modern and less mother-of-the-bride.” Launching for resort 2016, the dress collection will land in select department and specialty stores, as well as on natori.com, this November.