BEYOND JUICY: “We called our noncompete ‘fashion jail,’ and when we got out of fashion jail, we just went crazy,” said Gela Nash-Taylor who, along with her business partner Pamela Skaist-Levy, founded Juicy Couture and launched Pam & Gela, a new casual luxury line. The Los Angeles designers have written a book, “The Glitter Plan: How We Started Juicy Couture for $200 and Turned it Into a Global Brand,” which is part memoir-part story of their intense friendship and love of fashion. They were interviewed Thursday night at Bloomingdale’s Manhattan flagship by Glenda Bailey, editor in chief of Harper’s Bazaar, and later signed copies of their book in their Pam & Gela in-store shop.
The designers spoke about Juicy’s sale to the former Liz Claiborne Inc., and recalled an initial meeting when Paul Charron, former Claiborne chief executive officer, asked the designers about their IT platform. “I thought it was a shoe,” said Skaist-Levy.
This story first appeared in the June 9, 2014 issue of WWD. Subscribe Today.
Asked whether “big is the killer of cool,” Nash-Taylor replied, “Juicy got so big, and it does become the killer of cool. When you’re outside and you’re small and you’re edgy, you’re cool, but when it becomes so mainstream, it’s hard to keep cool.” The women admitted that they tried to buy Juicy Couture back and declined comment on Juicy Couture’s sale to Authentic Brands Group for $196 million and its new home at Kohl’s. “I don’t want to speculate. I want to stay in the positive,” said Skaist-Levy.