JE NE SAIS QUOI: Julia Restoin Roitfeld is adding another slash to her name: curator. The “It” girl, creative director of Didier and founder of Romy and the Bunnies will add a distinctively French flair to Le Marché Bleu, a new holiday market slated to open to the public on Dec. 10 and 11. The two-day pop-up shop, produced by Grey Goose, will be located in SoHo at 64 Wooster Street.
Restoin Roitfeld curated the shop’s inventory, which will feature an assortment of French delicacies, several of which cannot be found in the U.S. — think hot chocolate from Angelina cafe in Paris, Pierre Hermé macarons, an Alain Ducasse advent calendar, Astier de Villatte cuff links and a selection of Scarlett Johansson’s “Yummy Pop” from the new popcorn shop the actress opened in Paris’ Marais district. “I still have such deep ties to France and love incorporating it in my work,” Restoin Roitfeld said of the partnership.
Other, more fashion-centric items include Cire Trudon candles, an Olympia Le-Tan clutch, Armor Lux slippers, Smythson notebooks, and a Yves Delorme cashmere blanket in addition to Grey Goose spirits and drink ware.
Restoin Roitfeld will be heading home for the holidays, but when she’s missing home, she said she heads to Petrossian in Manhattan’s Midtown West. “They have all of my favorite produits du terroir from France, including the best caviar and foie gras,” she said. “As much as I love the holidays in Paris, I love the holidays in New York even more. It’s so fun seeing the Christmas decorations installed all over the city and the store windows lit up. We have special family traditions in New York; my daughter and I love seeing the New York Ballet perform the Nutcracker. Also, New Year’s Eve is amazing in New York….It can get a bit crazy so I prefer going to intimate cocktail parties where I can celebrate with friends.”