Catherine Duchess of Cambridge visits the charity Cinemagic at the Braid Centre, BallymenaPrince William and Catherine Duchess of Cambridge visit to Northern Ireland - 28 Feb 2019The Duke & Duchess of Cambridge visit the Braid Centre, Ballymena, Northern Ireland. As well as meeting members of the public, Their Royal Highnesses visited the charity Cinemagic to see how they use film, television and digital technologies as a means to educate, motivate and inspire young people. Wearing Mulberry

LONDON — The royal fashion frenzy isn’t letting up, with both the Duchess of Cambridge and her sister-in-law the Duchess of Sussex setting trends and sending web sites crashing with their sartorial choices.

And now SEMrush, a data provider, has analyzed their influence on retail, often dubbed “the Kate Effect” and “Markle Sparkle.”

According to company, searches for both royal wives surged around major events, such as Meghan Markle’s pregnancy announcement and Kate Middleton’s return from maternity leave. Overall, searches tripled in volume year-on-year when no major events happened.

Dresses, shoes, tiaras and engagement rings are the most searched items. Surprisingly, so are bikinis. According to SEMrush, Markle is searched 35 percent more than Middleton.

Markle has been making headlines in the past year due to her pregnancy, royal tours, her involvement with British Vogue and the women’s charity Smart Works, while Middleton, now a seasoned member of the royal family, has her hands full with three young children and her arts and mental health charities.

Top searches for Markle’s style include sunglasses, which are searched six times more than Middleton; and jeans, searched 58 percent more. Fans are also taking beauty tips from Markle as well, and her lipstick choices are searched 190 percent more than her sister-in-law’s.

However, Middleton is winning in the hat category, with searches 30 percent higher.

Read more from WWD: 

What to Know About Meghan Markle’s Fashion Line

See Every Outfit Meghan Markle Wore on Her Royal Tour of Africa

Prince William and Kate Middleton Make First Comments on Baby Sussex

WATCH: How to Recreate Meghan Markle’s Messy Bun

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