The actress, who cofounded the label with TechStyle Fashion Group, revealed that the brand is pushing ahead with an aggressive retail expansion plan. Currently the brand counts 18 stores in the U.S. and it plans to add 24 more next year, she said.
“It’s just been wild. It’s just grown fast and furiously and we’re just trying to keep up with our growth and keep things interesting,” Hudson said during a trip to Singapore to attend a Michael Kors event. “I’m actually having such a wonderful time doing that in my life. It’s been a really nice change.”
The brand, which initially started with an online subscription-based model, is on track to reach $250 million in annual revenue, according to TechStyle. The brand is expanding into dresses and swimwear for spring.
Hudson, who will appear an upcoming biopic of Supreme Court justice Thurgood Marshall called “Marshall”, said she gets a charge out of interacting with her customers.
“It’s a rewarding experience when you meet people who connect with your brand and it means something to them,” she said.
In a nod to the designer hosting her stay in Singapore, Hudson said brands like Michael Kors serve as inspiration for her.
“When you see that the brand sort of represents [the designer’s] authenticity…I think [that’s where] successful brands really come from,” said Hudson, who has worked with Michael Kors on its Watch Hunger Stop, campaign and the launch of an activity tracker.
This was Hudson’s first trip to Singapore and food was the focus of the visit. During her whirlwind tour she hit up the city’s famous food hawker stalls and the Shinji by Kanesaka Japanese restaurant at the Raffles Hotel.
“I’ve had an amazing culinary experience,” she said.